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Thought Leadership

With the goal of becoming your indispensable thought-leader and building the most robust, insight-driven product pipeline in the industry, we have assembled a world-class team of experienced creative thinkers with backgrounds in brand management, consumer insights, food science, culinary science, food labeling and nutrition.

We mine data, trend reports and secondary research and conduct our own primary research to uncover unmet consumer needs.


We pride ourselves in seeing opportunities first, having a deep understanding of our customers’ strategies, and having the creativity to marry the two in a way that drives growth and differentiation for our customers.

Imaginative Thinking
food scientists in test kitchen evaluating product quality
Food scientists smiling and collaborating at a conference table
food scientist and employee collaborating in a conference room on new products and ingredients


Our desire is to partner with you in all stages of the private label snack development process—from ideation to feasibility to formula development and scale-up. Our best work is done in close collaboration with our customers. The more you share with us about your private label manufacturing goals and strategies, the better we can deliver targeted solutions.

We invite you to visit our Innovation Lab in Minneapolis, where we can ideate and create together.


Let’s Create Something Together

lavender honey almonds on a marble table with scattered ingredients