Private Label’s Strength through the Pandemic

January 12, 2021

Food shortages and economic uncertainty helped push consumers toward private label during the pandemic and the quality will keep shoppers coming back for more.  A recent Hartman group study shows that 22% of shoppers rely more on private label products than they did pre-pandemic and half of these (52%) say they expect to continue purchasing store brands as COVID-19 concerns subside. Retailers and private label manufacturers can continue to build trust in private label by formulating with simple, high quality ingredients and building in unique and premium attributes.

Click HERE to read the full report from The Hartman Group.

Source: The Rise of Private Label During COVID-19. Hartman Group.