Year-End 2020 Trends, 2021 Emerging Growth Pockets
December 18, 2020
Top 2020 product claims included product origins, sources of protein, immunity and calming benefits. Consumers of all income levels drove growth for premium and super-premium products as they redeployed discretionary entertainment, travel and restaurant dollars to everyday indulgences. As mobility increases due to vaccine distribution in 2021, we expect consumer budgets to get squeezed for lower income households, driving demand once again for value and private label products. And we expect health and wellness, indulgence and taste exploration trends to continue.
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Source: 2020. Discovering Pockets of Demand, 2020 Trends & Emerging Growth Pockets. IRI Worldwide